CompassMSP is a leading provider of managed IT services.
Through reliable, innovative, and customer-focused solutions, we enable customers to achieve their business goals. Our proactive approach to IT support, minimizes downtime, and maximizes efficiency. Our expertise in industry-specific technologies, and regulations, ensures compliance and security.
WHAT TO KNOW ABOUT COMPASSMSP
With a proactive approach, industry expertise, and exceptional customer service, CompassMSP is the trusted choice for managing your business's IT needs. We ensure secure, efficient, and up-to-date IT systems, empowering you to achieve your goals. Partnering with CompassMSP means peace of mind, knowing your IT is expertly handled while you focus on driving your core business objectives confidently.
Our Mission
To help small & mid-sized businesses realize a competitive advantage by harnessing the power of technology to reach their business goals.
Our Vision
Compass is the North American leader in delivering and supporting technology solutions for small & mid-sized businesses.
Core Values
- Work as a team
- Do the right thing
- Do what we say we’ll do
- Bring value at every interaction
- Own it!
- Make the world a better place
Vision Description
Compass is a coast-to-coast organization. Our name is synonymous with helping small & mid-sized organizations plan, design, implement, and manage technology solutions. Technology companies looking to gain entry or increase their presence in the SMB market seek us out. We are well trained, the envy of the industry, and proud to find Compass ranked #1 in Fortune’s list of top 10 Best Companies to work for in the United States. Our employees love working at Compass and are intensely loyal. Our clients say with pride that Compass is their technology partner, and it is a sign to their customers and competitors alike that they are technologically on the ball.
Pillars of Execution
- Great People
- Operational Excellence
- Organic Growth
- Leverage Our Scale
- Innovation
- M&A
Our Logo
Our new logo embodies strong leadership and clear direction. The interlocking compass symbolizes our company's commitment to guiding clients toward success. The orange arrow confidently points north, symbolizing progress and forward momentum.
In the logo, 'Compass' is displayed in Type Blue, while 'MSP' stands out in Solutions Orange, emphasizing its vital role within our brand identity.
OUR LOGO ON DARK BACKGROUNDS
In cases where our logo is displayed on a dark background, the word 'Compass' is consistently presented in white instead of blue. This guarantees optimal legibility and ensures that our message is easily communicated.
Clear Space
Clearspace is needed to define proper visual impact for the logo. Avoid placing any graphics, patterns, or other elements within the logo’s clearspace. To determine the minimum amount of clearspace needed, find the x-height of the ‘C’ in ‘Compass’. Use the C to create the barrier around the mark.
Do not use the logos in these ways
The logo should never be positioned on patterns. It should never be skewed, distorted, or altered in any manner. Additionally, it should never be placed on top of visually busy imagery.
COMPASS ICONS
We have four icons that can be used within our branding. The Compass containing the letter C, the one-color arrow, the compass on its own, and the two-color arrow. Utilize these elements wherever they may best communicate the brand messaging.
Our Font Family Is
Brother 1816
Bold and Regular
Title Face
Brother 1816 Bold is intended for use with large headings, that need a much greater presence.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890!?#$
Subtitle Guidelines
Brother 1816 Bold is intended for use with subtitles. All subtitles should be displayed in all caps, with expanded kerning.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$
Body Copy
Brother 1816 Regular is intended for use when there are lengthy blocks of text, paragraphs, and overall content.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890!?#$
Our Primary Colors are
Solutions Orange, Support Blue, and BTS Navy
Solutions Orange
Support Blue
BTS Navy
#FF5400
RGB 255, 84, 40
CMYK 0, 81, 100, 0
#103EFF
RGB 16, 62, 255
CMYK 85, 72, 0, 0
#040D4F
RGB 4, 13, 79
CMYK 100, 98, 30, 42
Our primary color palette is Solutions Orange, Support Blue, and BTS Navy. BTS Navy is meant to be exclusively used for large fields of color, like in backgrounds. These three colors will be used the most often.
Server Space
Type Blue
Screen Yorange
Certified Green
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
#000D96
RGB 0, 13, 150
CMYK 100, 97, 6, 6
#FC9F1C
RGB 252, 159, 28
CMYK 0, 44, 98, 0
#00A651
RGB 0, 166, 81
CMYK 83, 6, 96, 0
Our secondary color palette has specific uses. The Server Space White is utilized frequently in backgrounds, or typography appearing on dark backgrounds. The Type Blue is meant to only be used in typography meant to appear navy. The Screen Yorange and Certified Green are for minimal use, to add some color or texture.
Our Iconography
Our Primary Patterns
We have two primary patterns. The first showcases our distinguished compass mark on the BTS Blue background, while the other features a captivating dot pattern on the same BTS Blue background. These patterns should be employed when a touch of texture is desired to enhance visual appeal. However, it is crucial to avoid overlaying any copy on patterns or textures in a way that compromises readability.
Our Offerings
Our three offerings have a similar look and feel to our Compass logo. Please use these marks when necessary.
Our Value Proposition
CompassMSP provides comprehensive managed IT services
CompassMSP is a trusted provider of customized IT infrastructure and support services for businesses, guaranteeing optimal efficiency and productivity. With reliable and proactive IT support, we understand our clients' obstacles and provide strategic guidance to help them succeed. From managing complex IT environments to securing data and implementing new technologies, we are committed to overcoming challenges and achieving goals while reducing costs and minimizing downtime. With a focus on innovation, expertise, and exceptional customer service, CompassMSP is the preferred choice for optimizing IT infrastructure.
Decision Maker Personas
Founder/Owner
Who they are:
Entrepreneurs or business owners in manufacturing, legal, financial services, or healthcare sectors seeking a managed IT services provider.
Their goal:
Attain business objectives through reliable, cost-effective IT support and services.
Why CompassMSP fits:
They seek a partner to stay ahead with emerging technologies, ensure IT security and compliance, optimize costs, and enhance efficiency. They value personalized service and support.
IT Director/Manager
Who they are:
The IT Director/Manager responsible for managing IT infrastructure.
Their goal:
To achieve business goals through reliable and cost-effective IT support.
Why CompassMSP fits:
They seek a partner to stay updated with the latest technologies, ensure IT systems' security and compliance, optimize IT costs, improve efficiency, and provide personalized service and support.
CFO/COO
Who they are:
CFO/COO managing financial and operational aspects.
Their goal:
Optimize IT costs, maximize ROI, align IT strategy with business goals, reliable support, minimize downtime.
Why CompassMSP fits:
CompassMSP, a managed IT services provider, optimizes IT costs, maximizes ROI, aligns IT strategy with business goals, provides reliable support, and minimizes downtime.
Owner of Manufacturing Company
Who they are:
Manufacturing company Owner or President seeking an MSP.
Their goal:
Tailored technology solutions, risk mitigation, operational and financial support.
Why CompassMSP fits:
CompassMSP specializes in manufacturing, understands unique challenges, and offers robust cybersecurity solutions. They manage IT infrastructure, handle data management and backup, ensure regulatory compliance, and prevent legal and financial penalties.
Healthcare Manager
Who they are:
Healthcare Decision Maker managing IT infrastructure for healthcare organizations.
Their goal:
Secure, compliant, and patient-centric IT systems.
Why CompassMSP fits:
CompassMSP specializes in healthcare-specific technologies and regulations, providing secure and compliant IT systems optimized for patient care.
Legal Firm Administrator
Who they are:
Legal Firm Administrator managing operations and strategy.
Their goal:
Streamlined operations, cost reduction, improved efficiency, IT security, and compliance.
Why CompassMSP fits:
They seek a managed IT services provider for streamlined operations, cost reduction, proactive support, and technology implementation. CompassMSP ensures collaboration, enhances client experience, and safeguards security and compliance, mitigating data breach risks and protecting reputation and stability.
Financial Services Owner
Who they are:
The Financial Services Owner/Partner in accounting and wealth management firms.
Their goal:
To improve efficiency, security, and compliance through technology solutions and services.
Why CompassMSP fits:
CompassMSP, with industry-specific expertise, helps manage IT infrastructure, protect sensitive data, and ensure regulatory compliance. This enables decision makers to focus on core business functions, serving clients with confidence.